Brand Vine Chart: Star Wars and ESPN take the top spot with The Force Awakens clip
Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Taking the top spot was Star Wars with a sneak peek at the much-hyped trailer for Episode VII – The Force Awakens, which debuted at Monday’s New York Giants v Philadelphia Eagles game.
The Vine featured the movie franchise’s new BB-8 rolling droid and clocked up a loop percentage increase of 137 per cent for the brand.
Meanwhile, Diabetes UK took second place this week with a practical animation Read full story ›
Source: The Drum
