Brand Yeezy: Kanye West needs a strategy
I hadn’t been out of college for a year when Kanye West released his debut album, “The College Dropout.” The beats, the soulful samples and Kanye’s blended aesthetic were an unheard combination of prep meets street. This ‘backpack hip-hop’ aesthetic engendered love for him as an artist, while his radical transparency fueled appreciation for him as an icon in the making.
Kanye was both a visionary and a generational spokesperson.
His music revealed an internal conflict–the tension between the trappings of money and more meaningful pursuits. His music predicted the feelings of a generation who, in a Read full story ›
Source: The Drum




