By Natalie Mortimer

The responsibility of clearly labelling branded content lies with the brands and creators who post the videos, according to the head of YouTube brand propositions Derek Scobie, who made the comments following the ASA’s admonishing of Mondelez’s Oreo native ad.

Speaking to The Drum at the International Content Marketing Summit in London, Scobie shrugged of the suggestion that YouTube may begin to specifically advise brands and Vloggers about how to be transparent with advertising, and said that it is something the Google-owned platform already lays out in its guidelines.

“I think it’s important to understand that legally the content owner Read full story ›

Source: The Drum