Branded Video Review with RedPill; featuring BMW, Volvo and Eddie the Eagle

By Matthew Davies

Every fortnight, REDPILL reviews three new branded videos and assesses the reasons behind their social performance. REDPILL’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.

The BMW M2- Eyes on Gigi Hadid

RedPill rating: 60%

This BMW ad puts all its eggs in one basket. But when your basket is an Instagram celebrity with 16 million followers, that doesn’t really matter Read full story ›

Source: The Drum