Branded vulnerable: what marketers can do to keep their brands safe from hackers
2015 is shaping up to be the year of the data breach, with TalkTalk the latest brand to join the ‘hacked!’ headlines. The telecoms company experienced a DDoS (distributed denial of service) attack which resulted in reports that customer data was at risk.
This, hot on the heels of a string of similar breaches affecting the likes of Uber, Experian and of course Ashley Madison, is likely to deal a real blow to TalkTalk’s brand but the financial costs associated with the breach may also mount quickly if sensitive data has indeed been acquired.
The repercussions of these attacks are Read full story ›
Source: The Drum
