By Angela Haggerty

The brutal murder of journalists James Foley and Steven Sotloff, and most recently aid worker David Haines, have propelled terror group Islamic State into mainstream consciousness and sent chills through the western world.

But for months, scores of young western men and women have been willingly travelling to the Syrian region to take part in the Islamic State’s Jihad, its holy war.

Recruitment on such a scale requires first giving its followers a cause to really believe in, and the core branding and strategic decisions around identity are an often small thought of but revealing part of the process.

But it’s hardly Read full story ›

Source: The Drum