By Ishbel Macleod

“We’re entering the third wave of digital marketing,” Norm Johnston, chief digital officer at Mindshare asserted, following the launch of the agency’s first division dedicated to wearables: Life+.

The agency, which unveiled its new wearable tech unit this month, has created the new division to “help brands navigate the ecosystem” of wearables, according to Johnston, who noted that although there are significant opportunities from wearable technology, there are also “things that brands need to be cautious about

“Privacy is a big one. I think it’s a case of making sure that, ethically, brands understand the boundaries of what people find acceptable: in Read full story ›

Source: The Drum