Brands are ‘discounting’ mobile traffic and marketers are ‘obsessed’ with clicks, says Facebook’s group director for retail Tracy Yaverbaun
Brands are dismissing mobile traffic and marketers are too “obsessed” with looking at clicks rather than true return on investment, according to Facebook’s group director for retail Tracy Yaverbaun.
Speaking at the e-commerce expo in London, for which The Drum is media partner, Yaverbaun argued that mobile traffic is often discounted due to the difficult nature of measuring ad effectiveness on the device.
“We know that mobile devices have a significant amount of traffic and when we looked at this we actually saw that a huge amount of brands were discounting this and not looking at it properly. But the other point Read full story ›
Source: The Drum
