By The Drum

In a sign of the growing interest in automated marketing, yet persisting lack of awareness about it, ISBA (the trade body for brand-side marketers) has issued a document dubbed The Programmatic Guide, to help promote greater awareness among its membership.

ISBA has claimed that despite the marked increase in media spend using such technologies, its members are increasingly concerned that their media agencies are not doing enough to promote transparency as regards their media management practices, and is now acting to bolster levels of education.

ISBA’s partnership with Infectious Media

The trade body has paired with independent media agency Infectious Media Read full story ›

Source: The Drum