By William Hamer-Jones

Affiliate marketing has arguably been around for longer than the internet with referral and reward schemes being used in business for eons.

For those who don’t know, affiliate marketing is one of the most cost effective performance channels in a digital marketer’s armory. Affiliates or ‘performance partners’ are only paid on a cost per action (CPA) basis, receiving a commission for every sale that is driven to an advertiser’s site. This means that advertisers don’t have to pay a thing until a sale has been made or an action has been taken. The channel also offers advertisers a way to track, Read full story ›

Source: The Drum