Brands ‘buying blind’ on gaming ad networks, says publisher
UK and Ireland country manager David Whitby said the complexity of using ad networks meant that brands were “buying blind” from games publishers, often leading to ineffective or inappropriate ad placements.
“I think everyone would agree that the current system has its flaws,” he told Marketing Week.
The comments coincide with Gameloft’s announcement that it is opening up its ad inventory to sell directly to brands. The company, which has 10 million monthly users in the UK, counts Despicable Me: Minion Rush, Pastry Paradise and Brothers in Arms among its titles.
Whitby said Gameloft had Read full story ›
Source: Marketing Week
