By Jennifer Faull

Brands advertising on Yahoo’s “high quality” content across its various products can expect a 30 per cent uplift in consumer perception of them verses what was deemed poorer quality, according tp chief executive Marissa Mayer who was interviewed during Advertising Week New York.

For the internal study, Yahoo paired advertisements content it reviewed as either high-or-low quality – with Mayer explaining that the metrics used to determine high-versus-low varied from picture quality and grammar to the means through which it was generated as well as a number of other factors.

“We saw a brand uplift of around 30 per cent for high Read full story ›

Source: The Drum