Brands capitalize on live video on Snapchat, Instagram for Super Bowl LI
The biggest sports game of the year will take place in Houston, Texas later today as the New England Patriots face off against the Atlanta Falcons. But in true Super Bowl fashion, the hoopla around the game is just as important as the physical game itself. As millions of fans tune in to Super Bowl LI, brands want a piece of the action. With a $5m price tag on a 30 second traditional TV ad in 2016, many are looking to digital, especially live ads on platforms like Snapchat and Instagram as a way to connect with consumers.
Source: The Drum
