By Jonathan Bacon

Mobile is now the dominant channel on which consumers read marketing emails, yet desktop users are more likely to click and make a purchase, new research shows. The study, seen exclusively by Marketing Week, suggests that email marketing professionals need to think more creatively about how to drive sales on mobile devices.

The UK Consumer Device Preference Report by email marketing firm Movable Ink reveals that in the first quarter of 2015, 71% of marketing emails were opened on a mobile device – the highest level since the report began in 2013. This figure includes emails opened on tablets (29%) and Read full story ›

Source: Marketing Week