Brands keep talking about culture – but are they actually in it?
By Jill Smith
Iris’s Jill Smith asks the big question: Is advertising’s time influencing the culture over — or is a vibe shift all that is needed?
“Culture” is having a moment. Again.
It’s the word that keeps popping up in boardrooms, briefs and branded decks. Everyone wants their brand to be part of culture but most of the time, they end up adjacent to it – watching from the sidelines with a branded hashtag and a lot of good intentions.
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Source: The Drum
