By Stephen Lepitak

Ogilvy & Mather’s new worldwide chief executive has spoken of his views on the focus for the WPP-owned creative network, stating it will continue with a belief that “brands still matter”.

Seifert has recently taken over the role from O&M stalwart Miles Young.

Speaking to The Drum at Cannes Lions, he began by explaining that the festival’s awards are seen as a metric to “best evaluate the performance” of the creative agency network’s output.

He said: “What it’s really done is it has renovated the agency globally in terms of our creative standards. So while Cannes is not the only way Read full story ›

Source: The Drum