By Lucy Tesseras

The food and drink industry has been plagued by an onslaught of negative media coverage in recent months, which is affecting consumer trust and changing the way people make food choices.

Two weeks after a World Health Organisation report linked processed meats with cancer, sales of bacon and sausages dropped by £3m. Meanwhile, prime minister David Cameron said earlier this month that he will not rule out introducing a sugar tax to help tackle Britain’s “obesity crisis”, following pressure from Public Health England and high profile campaigners such as Jamie Oliver. This highlights the magnitude of the situation and Read full story ›

Source: Marketing Week