By Thomas Hobbs

The survey, which drew from 1,000 individuals aged 12-19 from both the US and UK, found that 82% respondents do not care about sexual orientation and, with 88% of those surveyed saying they’re exploring their sexuality more than in the past, there is also a clear dislike towards gender stereotypes in commercials.

Brands looking to cater to young people from ‘Generation Z’ would also be wise to embrace mobile-ready content, according to the study, with 86% of respondents using their smartphones multiple times a day and 70% watching more than two hours of YouTube content a day.

However, traditional channels still appear Read full story ›

Source: Marketing Week