Brands reap the benefits, as contactless payments become the mainstream
Last week (5 Feb) The UK Cards Association announced that spending on contactless cards almost trebled in 2014. According to the body’s statistics £2.32 bn was spent in 2014 through contactless payments, a rise of 255% year-on-year.
Richard Koch, head of policy at the UK Cards Association told Marketing Week that this is a ‘sure sign’ that contactless has now firmly stepped into the mainstream.
“The huge growth in contactless payments over the last year shows that consumers are voting with their wallets in the way they choose to pay. Instead of needing to carry a pocketful of coins or notes, consumers Read full story ›
Source: Marketing Week
