By Thomas Hobbs

The 60 second Renault Twingo ad will occupy the hotly-contested Gold Spot, the commercial directly before the main screening, in showings of the erotic thriller, which is released today, across the country.

The light-hearted animated ad features the Twingo, Renault’s women’s car brand, navigating through elephants and outer space.

Renault has become one of the first brands to occupy the Gold Spot after it was recently opened up by Digital Cinema Media (DCM) and Pearl & Dean to new advertisers for the first time in 13 years.

Previously, the Gold Spot was exclusively occupied by Orange and EE to promote its Buy Read full story ›

Source: Marketing Week