By Seb Joseph

Advertisers are increasingly shifting spend from TV to online programmatic video despite having concerns about the discipline’s ability to provide an acceptable return on investment for offline sales, according to a study.

Nearly seven in ten (70 per cent) respondents to the Unruly Programmatic Video Pulse Survey revealed they had siphoned some of their TV budgets into programmatic video over the last year. Of the 500 marketers surveyed in the UK, nearly a fifth (17.3 per cent) said between 41 and 60 per cent of their TV budget was now on programmatic video, while in the US 18.2 per cent of Read full story ›

Source: The Drum