By Georgia Arnold

How do you get young adults and teenagers to pay attention?

That’s not the first line of a joke, but a serious question for brand managers in an era of atomised attention spans.

In theory, this most disengaged of all demographics should be getting easier to target, given the hours they spend daily with their noses pressed to screens of all shapes and sizes, consuming media in all its forms.

Yet today’s youth is drowning in clips and links, Tweets and likes, gifs and memes. No wonder they seem to have relatively limited bandwidth left over to engage with the thousands of commercial Read full story ›

Source: The Drum