Brands should ‘stop spending money on marketing’ and address customer experience – says Precedent head of digital Lindsay Herbert
Brands that are struggling to retain consumers need to focus on addressing issues with their customer experience rather than throwing money at marketing efforts to gain new ones, according to head of digital at Precedent Lindsay Herbert.
Speaking to The Drum ahead of its Joy of CX conference on 16 October, for which she is a speaker, Herbet said many businesses are failing to realise that their biggest issues could be solved by addressing the user experience.
“I hear this all the time; we’ll get a new client come in and they’ll say ‘our sector is really terrible, people in our sector Read full story ›
Source: The Drum
