By Natalie Mortimer

Brands are suffering from a “lack of confidence” when it comes to serving and buying ads programmatically, fuelled by unravelling trust as debate around viewability and ad fraud continues, the head of global media at Boehringer Ingelheim, Mark Butterfield, has said.

Speaking at the Real Time Advertising Summit in London, for which The Drum is media partner, Butterfield said that as programmatic is here for the long haul, the industry as a whole needs to work to build confidence and ensure brands better understand how and where their money is being spent.

“Realistically, programmatic is here to stay, it’s not going to Read full story ›

Source: The Drum