By Seb Joseph

Imagine a future where people are agents of their own information choosing which brands they rent their data to, rather than advertisers knowing more about them than they care to (knowingly) share.

The rise of ‘Me2B’

Industry observers at this year’s Ctrl-Shift conference call this the rise of the “Me2B” economy and predict it will give advertisers a chance to personalise at scale in a way that until now has been dependent on the data contained within the walled gardens of the world’s largest technology firms.

“I’m envious of the data Facebook has, and even more so of Google,” admitted Unilever’s Read full story ›

Source: The Drum