Brands to be offered mobile-beacon packages following £8m investment by Eye Airports
Airport ad company Eye Airports has invested £8m in advertising media and technology, including beacons, that will allow brands to “dominate” specific areas within airports that the business operates.
The redefining airports project, which began to roll out last week at Stansted Airport, will see the investment ploughed into new digitised welcome screens, large digital screens in the terminals and a major refresh of advertising-specific screens.
In addition to Stansted, the investment spans Gatwick, Manchester, Newcastle, East Midlands, Bristol and Southampton airports and will offer retailers and brands within the Eye Airport network, including Tesco, Land Rover, Hyundai, O2, Tesco, Thomson, Read full story ›
Source: The Drum
