By Staff Writer

Understanding client/agency relationships continues to be at the heart of the Recommended Agency Register (RAR)’s second book, in the Together Works series, Among other trends the book found that ‘well-established’ companies were still struggling despite having huge resources, according to managing director Steve Antoniewicz.

Discussing the book he has co-written with journalist Cat Turner, Antoniewicz explained: “The purpose of the project is to try understand why is it that some brands succeed in getting great value from their agencies and others do not.

“Much of what we’ve found to be the ‘secrets’ to successful relationships are good old fashioned Read full story ›

Source: The Drum