By Jonathan Bacon

Video analytics firm Tubular Labs unveiled new research showing that while football-related video content now receives more than 100 million views per day, only 11% of that content is currently produced by brands.

The highest proportion of views (40%) is of ‘football gamers’, meaning content shared by fans playing virtual football games. Some 22% of views are for compilations of top players like Cristiano Ronaldo and Lionel Messi in action.

Denis Crushell, EMEA vice-president at Tubular Labs, claimed that by placing more focus on football video content, brands can reach a highly engaged audience with greater flexibility than a TV advert.

He cited Read full story ›

Source: Marketing Week