By Bil Bungay

When Mark Pritchard, chief brand officer of P&G says of its media supply chain that it is ‘murky at best, fraudulent at worst’ P&G’s ad agencies have a crisis on your hands. When you discover that the scatter gun approach to programmatic media buying (the once fine art of placing a client’s advert precisely where their consumer is) has been funding terrorism – you have a catastrophe. You pray no one notices, then the Times puts you on their front page.

A PICTURE SPEAKS A THOUSAND WORDS

Fairfax Cone of FCB, oft quoted as ‘the father Read full story ›

Source: The Drum