By Tony Connelly

Leicester City’s David and Goliath Premier League heroics have grown the club’s brand value to the forefront of Europe’s elite, according to new figures from sports analytics firm Brandtix.

London-based Brandtix specialises in measuring the brand value of clubs and players based on an array of metrics which cover both on-pitch performance and social media sentiment.

In providing a real-time measurement of brand appeal Brandtix is able to advice brands and sponsors on a club or players sponsorship value across different regions. The platform also works with clubs to inform them where they audiences are growing and which players are popular in Read full story ›

Source: The Drum