Bravissimo aims to attract younger consumers in social-focused brand campaign
Bravissimo, the UK lingerie retailer for bigger bras, has launched a marketing campaign designed to raise awareness of its brand proposition among a younger generation of customers.
Underpinned by a new online social portal and Facebook app, the #AmazingYou campaign focuses on targeting high profile women’s interest publications to improve the reach and perception of the brand with younger audiences and push the message that when women experience a well-fitting bra their confidence is boosted.
Nicola Yates, senior marketing manager at Bravissimo, explained that as the trend for peer-to-peer recommendations continues to grow social media becomes an “increasingly vital” marketing Read full story ›
Source: The Drum
