By Adam Flomenbaum

Ahead of the Season 2 premiere of Girlfriends’ Guide to Divorce, Bravo this week announced the launch of The Lookbook, a new digital and social destination for fans to get inspired by, and ultimately shop, looks from the show. Ulta Beauty is The Lookbook’s exclusive beauty partner at launch.

There has been much buzz but little action taken as it relates to “shoppable TV,” and so the e-commerce component of The Lookbook is particularly noteworthy. In addition to allowing fans to browse clips and curated product guides, fans can actually click through to purchase products from the show.

“We’ve been excited to Read full story ›

Source: The Drum