Bravo partners with BuzzFeed to promote new scripted series, 'Imposters'
Bravo next week is debuting a new scripted series, Imposters, that follows the life of an alluring con-artist who draws in victims emotionally before using and robbing them.
To promote the series, Bravo is partnering with BuzzFeed, which will include a custom 360 video experience and custom content that lives on buzzfeed.com. BuzzFeed continues to build out its branded content capabilities, but this is the first time they have partnered with a brand on a 360 video project.
The “Are You Dating An Imposter?” experience will provide a 360-degree evaluation of fans’ romantic relationships, which, playing off a BuzzFeed staple, will be Read full story ›
Source: The Drum
