By John Glenday

Italian denim specialist Replay has sought inspiration from Brazil for its latest campaign in which FC Barcelona star Neymar Jr stars alongside model Alessandra Ambrosio.

Championing the new Hyperfree product range the ‘Brazilians trying not to move in Hyperfree jeans’ campaign sees the stars instructed to stand stock still while wearing the garments, with predictably animated results.

In the 90 second film, created by 180 Amsterdam, the pair are seen gyrating to an energetic Carnival-style dance routine intended to demonstrate how lightweight material and smooth fit of the trousers.

Matteo Sinigaglia, Replay CEO, commented: “At the heart of this campaign there is our Read full story ›

Source: The Drum