By John McCarthy

Brazil is home to a disproportionate volume of football greats (the national side earlier in the week returned to the top of the Fifa rankings after a seven year absence). However, one club has put the nation on the map again with a bizarre ad activation that utilises players’ shirt numbers to promote pricing at a local supermarket.

The fortunes of the retail and sport sectors are typically intertwined however, Flu de Feira, a club in Brazil’s forth tier adopted an unconventional bit of promotion in a deal with a local supermarket.

During its midweek fixture against Bahia, shirt numbers Read full story ›

Source: The Drum