By Minda Smiley

Banner ads are often relegated to bottom-of-the-barrel status, but the creatives at São Paulo’s Lew’LaraTBWA have managed to use the inferior ad format as a force for good in a campaign they recently created for a Brazilian visual impairment nonprofit.

For the 285 million people in the world who are blind or visually impaired, accessing news and information online often means using a screen reader that reads the text aloud to them. However, the reader doesn’t work on banner ads; instead, it simply attempts to read the code behind the ad, which is normally a jumbled mess of letters Read full story ›

Source: The Drum