The early 21st century has been characterised by an unprecedented erosion in the trust of society’s traditional institutions, thus it’s never been more important for advertisers to break out of their echo chamber, argues Harriet Kingaby, head of content and insight at BoraCo.

Digital technologies are disrupting the world around us. Shaping societies, worldviews and access to information. But they are developing faster than the codes we wrote to govern them. Planning for the future starts now: never have ethics been more business critical.

The events of the last 18 months have created seismic social shocks and sent trust in Read full story ›

Source: The Drum