BrewDog reveals Lone Wolf logo as it tries to avoid the 'overly craft' look
BrewDog has revealed the brand identity for its hotly-anticipated new spirits arm Lone Wolf. Designed by B&B studio, the simple design features a wolf’s head distilled down to its purest geometric elements.
The irreverent Scottish brewer announced plans to venture into the spirits industry two years ago, to “do something no-one else is doing” in the vodka, whisky and gin categories.
Set to launch imminently, Lone Wolf will be the only craft distillery in Scotland to also make its base spirit grain under the same roof.
The Lone Wolf logo has been created to be “raw, pure and simple” Read full story ›
Source: The Drum
