BrewDog stunt sees it build craft beer bar on the US-Mexico border
By Kyle O'Brien
BrewDog loves a good publicity stunt, and in its latest one the Scottish brewer has announced plans to open a new craft beer bar that ‘straddles’ the border between the US and Mexico.
The remote location of the new bar, dubbed ‘The Bar on the Edge’, reflects the brewery’s intention to expand to the ‘farthest reaches’ of the United States, while its controversial positioning makes “a physical statement about collaboration and inclusivity, which have always been a cornerstone of the craft brewer’s identity,” according to a release.
With specific locations still under wraps BrewDog has only revealed that Read full story ›
Source: The Drum




