BrewDog taps Studio of Art and Commerce for global marketing brief as brewer seeks ad evolution post-investment
BrewDog has tapped the Studio of Art and Commerce – an agency that “gives brands an active role in culture” – for a global marketing brief it hopes will spearhead a renewed push for corporate success after it sold a stake in the business to private equity owners.
The first slate of work launched today and turns the focus from the founders – largely the faces of the brand’s marketing to date – to the 50,000 people that have invested in BrewDog though crowdfunding. It comes ahead of a raft of other activity in the pipeline for the coming months Read full story ›
Source: The Drum




