By Gillian West

Rent-to-own retailer BrightHouse has selected Jaywing to develop a database managing its customer and prospect campaign activity.

The appointment follows Jaywing’s data manangement work for credit and risk at BrightHouse and will bring together all elements of the retailer’s database activity ensuring both marketing and credit and risk departments are working and reporting from the same single customer view data sets.

“BrightHouse is built around a deep understanding of its customers, and so how we collect and analyse data is vital to the success of the business. I’m confident this partnership with Jaywing will help us to be even more Read full story ›

Source: The Drum