British Airways and VisitBritain team to explore unexpected attractions
British Airways has teamed with VisitBritain for a digital campaign with the aim to promote the more unexpected attractions of England, Scotland and Wales.
The campaign begins with a series of short videos created by BBH London, which look like they are for traditional tourist attractions but are anything but. The first of these (above) is about a red bus – which is not the traditional London bus.
Other videos will introduce ‘Big Ben’, a knowledgeable London cab driver named Ben who takes you on a culinary tour, ‘The Castle’ where viewers will have a glimpse of the football rituals that avid Read full story ›
Source: The Drum
