By Robyn Darbyshire

Holidays are all about creating unforgettable moments to reminisce about with loved ones, not taking endless photos you’ll never look at again. At least that’s the idea at the centre of British Airway Holiday’s latest creative social media campaign, #unforgettable.

The campaign brings to life the moments shared between a father and son during their trip to New York, through a beautiful painting commissioned especially for them. The painting, by artist Emma Copley, captures their experience of seeing the New York Knicks together in a unique way that a photograph simply couldn’t.

“At British Airways Holidays we understand how important holidays are Read full story ›

Source: The Drum