British Airways looks to engage Indian expatriates in The Welcome of Home campaign
British Airways is looking to engage the Indian expatriate community living in North America with its latest campaign, focusing on YouTube and ba.com.
Focussing on a short film showing the real story of Chitra returning to her family, the campaign was created by BBH.
‘The Welcome of Home’ multimedia platform will be promoted via digital in the form of 15-second pre-roll and in-stream video, and will invite fans to tweet a photo that reminds them of home and where home is, for a chance to win a trip home for two.
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Source: The Drum
