By John McCarthy

British Airways has taken a leaf out of the YouTube’s book and will now be showing cute videos of cats and dogs to calm passengers as a result of an in-flight entertainment overhaul.

The UK airline will be offering customers the chance to view relaxing footage of kittens and puppies on a channel called ‘Paws and Relax’ as part of its ‘Slow TV’ viewing experience.

The ‘slow range’ also includes a seven-hour Norwegian train journey which is reportedly quite picturesque.

Paws and Relax’s offerings will be selected by content marketing agency Spafax, a company focused on “engaging the consumer in transit”.

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Source: The Drum