British Airways teams up with local business insiders to promote Kuala Lumpur route
By Gillian West
British Airways has called on Antony Lee, chief executive officer of AIG Malaysia, Cheryl Yeoh, a local start-up entrepreneur, Tan Kee Keat, an architect, chef Christian Bauer and restaurateur Eddie Chew for a three-minute long film promote the airline’s Kuala Lumpur route.
The online film sees the entrepreneurs sharing their insights into orientating the city, communications in business meetings, developments in the city and what to do after hours.
“When we launch a new route, it is always a voyage of discovery, from seeking out the best local hotels, to deciding when business and leisure travellers would like to arrive and depart Read full story ›
Source: The Drum




