British Army appoints Engine to convey changing face of armed forces ahead of Afghanistan pull out
The British Army has appointed Engine to convey the changing face of the armed forces ahead of the end of combat operations in Afghanistan later this year and the replacement of the Territorial Army with the Army Reserve last month.
The agency was shortlisted alongside Enter and Ogilvy & Mather, and secured the account following a pitch – led by a combined Partners Andrews Aldridge and WCRS team – in February. The Army will pull out of Afghanistan in 2014 – a move said to mark the first time in a century that the British Army has not been involved in Read full story ›
Source: The Drum
