By Thomas Hobbs

This figure has risen from a rate of 93% in 2013, with the increasing apathy appearing to be driven by a lack of sustainable initiatives on offer from high profile brands.

An overwhelming 85% of respondents believe brands must play a bigger role in improving the quality of life and wellbeing of their customers and the wider community.

However, the reality is very different, with respondents believing that only 3% of brands are currently taking these measures. Only five brands – Google, Amazon, PayPal, Visa and Samsung – were listed as brands perceived to be improving the quality of consumer’s day-to-day Read full story ›

Source: Marketing Week