British Design Initiative accuses British Industrial Design Association of hijacking brand in legal dispute
The year-old British Industrial Design Association (BIDA) has been accused of hijacking the British Design Innovation brand and breaching licensing rules in a bitter legal dispute.
According to a report released by British Design Initiative Ltd – the company which licensed the BDI brand and assets to spin-off organisation British Design Innovation (BDInno) in 2005 – the business reneged on licensing payments to BDI Ltd in 2011 before it was eventually rebranded as BIDA in 2013, without consultation with the licensor.
The spat began after the appointment of new BDInno chairman Gus Desbarats, owner of design firm Alloy, in 2010 and the Read full story ›
Source: The Drum
