By Gillian West

British Gas’ Hive Active Heating has mounted a digital out-of-home push to highlight its product to commuters and travellers heading home to a cold house as summer draws to an end.

Running on digital screens across London train stations, bus stops, office foyers and – from Monday (20 October) at Heathrow and Gatwick airports, the responsive ads feature temperature updates and tailored messages to remind travellers and commuters that with Hive they can control their heating and hot water from their phone.

Using Liveposter the feeds deliver bespoke messages – such as ‘Chilly back in Blighty? Get your home all cosy from Read full story ›

Source: The Drum